Out With the Old, In With the New
consultant and author Peter Drucker once said: "If you want something new, you
have to stop doing something old.”
Given that most companies hold innovation in high regard, Drucker’s maxim likely
strikes a chord among employees and executives alike. After all, innovation
signals growth, market distinction, and success. What better way to spur
superior business performance than by innovating?
individuals, it’s tempting to think of important breakthroughs as stemming from
product launches and attractive marketing campaigns alone.
latter sometimes fail to achieve the kind of innovation that is sustainable.
That is to say, these launches and campaigns are often more about products than
long-lasting breakthroughs stem from the considerable expertise that strategy
innovation firms bring to the table
In an increasingly
ambitious business climate, competitive advantages and market influence are
often hard won, which is part of the appeal of working in collaboration with
strategy innovation firms like McKinsey & Company, the Boston Consulting
Group, and Syntegrity Group.
Instead of simply
re-shaping a product or service, strategy innovation firms help to re-shapes
the very procedures, practices and methodologies that make the delivery of
these products or services possible in the first place.
Thinking Outside of the Box
one of the biggest challenges when it comes to strategy innovation lies in the
many companies continue to think of innovation in quite narrow terms. After
all, the aim is about more than just being effective and performing well in a
given market; the ultimate goals are differentiation and growth.
This kind of
thinking is not only detrimental to achieving success down the road, but it
prevents companies from accepting the kind of holistic changes championed by
strategy innovation firms and required of truly ground breaking progress.
of the box begins with questioning the very parameters of the box itself: What
goals should you strive for? How do you define success? How does the
organizational culture favour or detract from achieving specific results? What
role does collaboration play? How important is risk taking?
is tangible—concrete—innovation, after all, and that is where strategy
innovation firms come in.
Strategy Innovation Firms and Tangible
Firms like Idea
Couture, McKinsey & Company and Syntegrity Group are poised to usher in the
kinds of changes and provide the necessary tools for prompting measurable
By helping to
identify possible avenues for innovation, mobilizing the right talent,
challenging hierarchical organizational cultures, introducing new
methodologies, and inspiring the cross-pollination of ideas, strategy
innovation firms defy conventional approaches to advancement in any number of
innovation firms are, simply put, becoming increasingly indispensable when it
comes to developing as well as implementing programs designed to add value to
In a fashion that
Peter Drucker would likely appreciate, strategy innovation firms challenge the
status quo, old habits, and inadequate visions for the future. They propose new
ways of thinking about problems, which when you consider it, are just opportunities
that haven’t yet been exposed to innovative ways of thinking.